Hermes VIP Spending ~ How to get invited to a Hermes fashion show
(Took this photo at Hermes Copenhagen when I visited a few years ago)
So many of us have always wanted to know what are the exact spending tiers needed to reach VIP status? I will have numbers for Europe soon but for now, I wanted to share with you all the Hermes VIP spending needed to be invited to fashion week in 2026 for Hermes. This was shared anonymously with me, it is accurate and authentic. This experience relates to the US market specifically. It is one person’s experience to share to help you understand about what kind of spending is requird to be invited to a luxury fashion show. Our source was invited to the Hermes Cruise 2027 show.
Hermes Fashion Week Invitation
Normally, your SA will invite you to a fashion week catwalk show when you have hit VIP level. VIP spending differs at each brand. At Louis Vuitton it is said to be circa $250K USD in the US to be invited to a catwalk show while in Europe, it is said to start at around annually at €120K.
Our source spent in the high $300K USD range per annum in shopping a variety of categories and was invited to the latest catwalk show that Hermes put on (Hermes Cruise 2027). It can differ from client to client as some clients spend less but on the whole the high $300K USD is what our source spent and received an invitation. Previously, I was told by someone that in the US, Hermes looks at VIP spending to be circa $250K USD per annum as a starting point so the experience of our source matches what I have heard previously.
Clients are expected to shop the brand and shop other categories. At Louis Vuitton, it is the same thing as at Hermes where clients are expected to show loyalty to other categories. As we can see from these examples, high consistent spending is required to get a fashion week invitation especially if you hope to go to Paris or Milan, or any of the special catwalk shows that brands stage.
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Hello, my moniker is Haya Glamazon but my name is Kagem. I am an entrepreneur in my early 30s who loves luxury brands, jewellery, accessories, beauty, shopping & finance.
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