Chanel is increasing the USD prices of the classic flaps and the reissue handbags. Here are the new prices which will be effective 3 November 2021.

Chanel Classic Flap Bag – New USD Prices

Small: $8,200 USD

Medium: $8,800 USD

Jumbo: $9,500 USD

Maxi: $10,000 USD

This new Chanel price increase will affect all the new Cruise 2022 bags in the classic flap and the reissue format. Chanel has already increased the price of the Trendy CC.  This price increase is just for the US. Chanel have also increased prices for classics in Australia.

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Chanel restricts the future sales of the Coco Handle & Classic Flap – VIPs not affected

Chanel have decided to restrict the sales of 2 of their classic bags, the Classic Flap and the Coco Handle. This means you can only buy 1 CF or 1 CCH per year per country. Chanel know purchase history as well. This is going to put a lot of pressure on their seasonal bags like the Trendy CC, the Deauville and the Mini with the top handle.

I think the Mini with the top handle is going to be the new ”unicorn” at the brand in light of these new restrictions. I also think eventually this bag will be put under restrictions as more people will come and buy it.

I also believe this means the Mini with the top handle will probably see another price increase in early 2022 as Chanel knows people will turn to this bag.

I also believe this means that the new Coco Handle designs will become highly coveted and I also think the Coco Handle won’t be a massive priority since they won’t be making as many of them. They will be making this bag as exclusive as possible.

SLGs are affected but I don’t have more info for right now. Fine jewellery is said to be affected though to me I feel like this is a red herring since this is a category that is important to Chanel.

Ready to wear is not affected – you can buy as much as you want. I don’t think VIPs or VVIPs will be affected by these restrictions unless they are resellers.

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